– They use well known elements like Facebook emojis or famous characters from the Simpsons for example, or even by using characters that look like Adolf Hitler – They use specific catch phrases like “Why is this game so hard?”

– They use annoying sounds and music in some ads. – Those ads often use violence or inappropriate content – Items used for drag and drop are sometimes even not a real solution to solve the issue presented in the ad – The hand used is supposed to show a user playing very badly, making potential users want to try themselves – User feeling: “Incompetent moron doesn’t know what they’re doing and screws everything up for the characters” – Bad quality, because require specific animations that are not in the game and are done just for the ads – “I can’t reach pink color” type of ads: here the idea is to show something like a runner game that is not able to advance very far in the game and especially not able to reach the pink zone – Pin-pulling puzzles/”How to loot?”: The idea here is to show a puzzle that is supposed to free someone or something. It can be about adding specific story-lines that are not used in the game, or to amplify an in-game feature or story to make it more appealing for users – Pre Rendered/exaggerated trailers: The idea here is to change the game-play using high dramatization or exaggeration.

– Extreme environment survival/”Save them”: same idea as for drag-and-drop tasks, you need to select tools to help someone to survive in a difficult environment or to escape from someone or something. – Drag-and-drop tasks: users have to repair / clean something by choosing specific tools, it usually ends in a “fail” Discuss your favorite titles, find a new one to play or share the game you developed.Misleading ads are very used by hyper casual developers

Homescapes false ads